For its March 2021 newsletter, the International Environmental Communication Association (IECA) interviewed IPEN Co-Chair Tadesse Amera about his role as an environmental communicator, why he wanted to do this work, and the challenges he has faced. In addition to his role with IPEN, Dr. Amera is a co-founder and current executive director of PAN Ethiopia, which works to advance principles of safety and sustainability in agriculture. The IECA newsletter was edited by Shirley Ho and Hanna Morris and is presented here in its entirety.
IECA: Was there a significant life experience that helped shape your attitude toward the environment? If so, what was it?
Amera: In a small town at the northwestern part of Ethiopia, I followed what my friends used to do routinely. Studying inside a small forest at the periphery of the town together with closest friends, swimming in a small river and drinking water from a natural spring that flows all year round remains at the top of my childhood memory.
